Early in 2005, Y.E.A.H worked with young people around Uganda and other key stakeholders in adolescent sexual and reproductive health to determine the most useful focus of a communication campaign. Formative research and strategy design workshops with young people determined that transactional sex, or engaging in sexual relationships in exchange for favors or material goods, poses a common and significant risk to young people in Uganda.

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After consulting young people, Y.E.A.H. termed these relationships “Something for Something Love” and designated it as the main theme of the first Y.E.A.H campaign.

Y.E.A.H has made significant progress stimulating dialogue and action around Something for Something Love on a variety of levels using RockPoint 256 and reinforcing media materials, as well as community outreach activities. As a result, political and cultural leaders in Uganda spoke out about the harmful effects of Something for Something Love on young people and their health. Media coverage of Something for Something Love has not only increased but also become more critical of the practice. Y.E.A.H Regional Lead Organizations (RLOs) and Young Peoples Advisory Groups (YAGs) organized a variety of community outreach activities.

In 2006, Y.E.A.H. organized a national Journalism Contest in partnership with the New Vision, the Daily Monitor, and the Weekly Observer newspapers. The contest, which was publicized through Rock Point 256 radio drama, flyers, newspaper advertisements, and radio announcements, invited young people to write articles about their experiences with something for something love. More than 1800 young people entered the contest. Entries were screened by members of the National Young Peoples Advisory Group (YAG) and Y.E.A.H., who selected the best 20 articles. A team of journalists from the three media houses judged the 20 finalists and selected six winners. Y.E.A.H. brought all six winners to Kampala for a high profile awards ceremony, presided over by the Minister of State for Youth Affairs. Winners received generous prizes ranging from schools fees to mobile phones and radios in addition to Rock Point 256 promotional materials.

• Something for Something Love Campaign Strategy
• FACT SHEETS: English, Luganda, Luo, and 4Rs

Some of the Something for Something Love Campaign Posters

PHASE 1
PHASE 2