From its beginnings, young people have taken the lead in producing Rock Point 256. Y.E.A.H. first formed the scriptwriting team in April, 2005, during a scriptwriters’ workshop facilitated by the Health Communication Partnership and Media for Development International.

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Prior to the workshop, Y.E.A.H. advertised and interviewed young people who applied for eight scriptwriting positions. During the workshop, Y.E.A.H. identified the most promising candidates, who became the writing team. After the first few months of production, Y.E.A.H. changed the scripting process and reduced the team of scriptwriters to five.

Rock Point 256 is developed by a scripting team of young Ugandans:

Sript writers

• Denis Asiimwe-English
• Lanyero Evelyne-Lwo
• Tony Mushooborozi-4rs

Directors

• Kimuli Kenneth-English and 4rs.
• Alice Lwanga-Luganda
• Stephen Nyeko-Lwo

Producers

• Twesigye Albert-4rs and English
• Alice Lwanga-Luganda
• Wryce Charles- Lwo

Review team

• Lanyero Christine-Lwo
• Deo Agaba-4rs
• Cheryl Lettenmaier and Irene Kulabako -English
• Alice Lwanga-Luganda

Find out more on Rock Point 256

• Rock Point Scripts
• Rock Point 256 Launch and promotion
• Rock Point 256 Scripting and production process
• RockPoint 256 Broadcast schedule
• RockPoint 256 Listenership (Reach) and effect

Rock Point 256 is an award-winning 30-minute radio serial drama for young people in Uganda that broadcasts weekly on 13 radio stations.

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The radio series was officially launched in July, 2005, by the First Lady of Uganda Janet Museveni, and began broadcasts in August that year. Since August, 2005, the series has continually broadcast, and has reached up to 50% of young people 15 – 24 in Uganda, according to a media survey conducted in September, 2007, by The Steadman Group.

Winner of the 2007 AfriComNet Award for Excellence in HIV and AIDS Communication in the Best Multi-Channel Communication category, Rock Point 256 tells the story of the people living in a fishing and farming community called Rock Point. The series is produced in English, Luganda, Runyankole/Rukiga/Runyoro/Rutooro, Lwo, and Ateso.

Rock Point is the imaginary trading center, much like any other town in rural Uganda, where the drama unfolds. It got its name because rocks are a very common feature of the Ugandan landscape, and because rocks are solid, firm, and steadfast; 256 is the country telephone code for Uganda, indicating the national identity of the series. The slogan for the series is “discover the rock in you.”

Find out more on Rock Point 256

• Rock Point Episodes
• Rock Point 256 launch and promotion
• Rock Point 256 Scripting and production process
• Rock Point 256 Broadcast schedule
• Rock Point 256 Listenership (Reach) and effect

NEW SPONSORS OF ROCK POINT