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Rock Point 256 is an award-winning 30-minute radio serial
drama for young people in Uganda that broadcasts weekly on
13 radio stations.
The radio series was officially launched in July, 2005, by
the First Lady of Uganda Janet Museveni, and began broadcasts
in August that year. Since August, 2005, the series has continually
broadcast, and has reached up to 50% of young people 15 –
24 in Uganda, according to a media survey conducted in September,
2007, by The Steadman Group.
Winner of the 2007 AfriComNet Award for Excellence in HIV
and AIDS Communication in the Best Multi-Channel Communication
category, Rock Point 256 tells the story of the people living
in a fishing and farming community called Rock Point. The
series is produced in English, Luganda, Runyankole/Rukiga/Runyoro/Rutooro,
Lwo, and Ateso.
Rock Point is the imaginary trading center, much like any
other town in rural Uganda, where the drama unfolds. It got
its name because rocks are a very common feature of the Ugandan
landscape, and because rocks are solid, firm, and steadfast;
256 is the country telephone code for Uganda, indicating the
national identity of the series. The slogan for the series
is “discover the rock in you.”
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