True Manhood Campaign

The True Manhood campaign launched in June 2009 challenges young men to change the negative and risky masculine attributes that expose them and their partners to HIV/AIDS. The campaign is about men who will do what it takes to protect themselves from HIV by drinking responsibly, resisting ‘Something for Something Love’ and choosing to resolve conflict with their partners non-violently. Read More...

Be a Man Campaign

‘Be a Man’ was the second campaign Y.E.A.H launched in 2006, with a focus on redefining masculinity and male gender norms. The campaign focuses on helping young men to adopt more positive, socially acceptable and equitable “male” attitudes and behaviors to protect their own health, influence health-seeking behaviors and improve male/female relationships.

Common examples of gender norms for men include that they should provide for their wives and children, initiate sexual activity early in life, have multiple sexual partners, maintain control over their female partners, and only seek health services when they are extremely ill. Read More...

“Something for Something” Love Campaign

Early in 2005, Y.E.A.H worked with young people around Uganda and other key stakeholders in adolescent sexual and reproductive health to determine the most useful focus of a communication campaign. Formative research and strategy design workshops with young people determined that transactional sex, or engaging in sexual relationships in exchange for favors or material goods, poses a common and significant risk to young people in Uganda. After consulting young people, Y.E.A.H. termed these relationships “Something for Something Love” and designated it as the main theme of the first Y.E.A.H campaign. Read More...