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About Us
Y.E.A.H was established in 2004 in response to the Uganda
AIDS Commission’s call for sustainable and coordinated
behavior change communication aimed at reducing the prevalence
of HIV and AIDS, adolescent pregnancies and early school
leaving among young people. Y.E.A.H is formed through a
partnership of Communication for Development Foundation
Uganda (CDFU)
and Straight Talk Foundation (STF)
with technical assistance from Health Communication Partnership
(HCP).
Y.E.A.H’s
vision for young people in Uganda is:
“Empowered
young men and women in Uganda who are happy, healthy,
and reaching their full potential in a supportive,
protective and gender equitable environment”.
Y.E.A.H’s mission
is to:
“Stimulate dialogue and action among
communities, families, schools, and health institutions;
and model positive practices through local and national
media.” |
Y.E.A.H is implemented following 7 Guiding Strategies
which are:
1. Giving Young People a Voice
2. Building a national coalition for coordinated Behaviour
Change Communication among Young People
3. Creating a Visible Brand –the ‘Y.E.A.H’
brand
4. Employing entertainment-education approaches
5. Challenging gender norms
6. Following proven principles of strategic communication
for social change
7. Establishing a system to leverage funds from multiple
sources
Y.E.A.H receives funding from The U.S. Agency for International
Development (USAID),
U.S. President’s Emergency Fund for AIDS Relief (PEPFAR),
Save
the Children in Uganda and UNICEF.
Also see:
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